Over the last few weeks I made several improvements to my PPC Management Software tool and I also added various new features. One of those additions is an application called “Keyword Calculator” that allows you to perform all kinds of manipulations on your keyword lists. Click here to download the latest version of the PPC [...]
I just uploaded a new version of my Google AdWords Tool with several new features and improvements. Click here to get the latest version of the new Google AdWords Tool The new tool now allows to create so-called “Many Keyword Campaigns” which can be used for the Search Network and the Content Network. [...]
I wouldn’t recommend Google’s content network for each and every AdWords campaign you launch, but for certain markets it works extremely well. I had cases, where I lost money o the search network with certain niches/products, whereas when I launched the campaign on the content network I was able to turn in profits in the order of ~60% – 120%.
Whenever you launch a new Google AdWords campaign, it’s likely that you lose some money at the beginning. This is absolutely normal, because the various elements (ads, landing pages and keywords) of your campaign are not optimized at this stage.
I just added some new functionality to the PPC Campaign Builder that allows you to brainstorm, tweak, modify and finalize your ads in a word processor or text file editor and to simply drag & drop the final text file into the PPC Campaign Builder Tool. As a result, all adgroups with their associated keywords, 2 split tested ads and a list of negative keywords will automatically be created.
Up until now the PPC Campaign Builder Tool allowed only to build “1 keyword per adgroup” campaigns and I agree, that’s a bit limited. So I decided to improve the tool so that it can also handle “many keyword per adgroup” campaigns.
Completely automate the setup of your PPC campaigns and get rid of all those tedious, boring and time consuming work tasks!