Ad Writing
How Tiny, Little Changes To Your AdWords Ads Can Boost Your Click Through- And Conversion Rates By 42% And More
Testing new things doesn’t necessarily require a huge amount of creativity, time and effort. In fact, it’s often the simple things that can lead to the most amazing results. It’s the kind of things of which you might be tempted think that they aren’t even worth giving a try, because they won’t make any difference anyway.
A Fantastic Free Tool To Write Your PPC Ads
To compose my ads, I mostly use PSPad Editor. It’s a very powerful editor, you can also use to do your html, javascript… to compare files for text differences… and at least 1000 other cool things. And best of all, this tool is absolutely free.
How To Write Ads That Get Clicked And Convert Into Sales
Basically, you want your ads to achieve 2 things: First, you want them to get clicked and second you want them to convert into sales.
Always think about increasing your click-through rate and your sales conversion at the same time. Make sure your ads, landing pages and sales pages are relevant and support each other in achieving your ultimate goal: Generating a maximum number of sales, while keeping your cost per click as low as possible.
