How To Save Time And Money With The AdWords Time Machine
Whenever you launch a new Google AdWords campaign, it’s likely that you lose some money at the beginning. This is absolutely normal, because the various elements (ads, landing pages and keywords) of your campaign are not optimized at this stage.
Here is what you would normally do:
- For each adgroup, you split-test 2 ads against each other. You delete the losers, you write better ads…
- You keep on modifying your ads to achieve the best possible click through rate.
- You do pretty much the same with your landing pages.
- You identify those keywords that only cost you money without converting into sales. You add new ones that hopefully convert better.
Now, there is absolutely nothing wrong with this approach, the only problem is that at the beginning you will probably lose a few weeks of your time and some money – the time and money it takes to optimize your campaign.
But what if there would be a way to avoid losing time and money each time you launch a new AdWords campaign?
And there actually is a way: The AdWords Time Machine (which is part of Keyword Elite 2.0) allows you to spy on other advertisers who are already running successful campaigns for the product you are trying to promote.
Here is how it works: You simply provide a keyword that corresponds with your product, niche, solution… and the AdWords Time Machine provides you with a multitude of extremely useful and time saving information:
- You get a list of all advertisers that have been running ads within the last 6 months on the keyword you provided.
- You can easily identify those advertisers that are already running successful campaigns.
- For each advertiser, you can retrieve a list of keywords they are currently bidding on. In other words, you can get an optimized list of keywords that will mainly contain converting and profitable keywords.
- You get access to those ads that are already optimized and that have a high conversion rate.
- You get immediately access the successful landing pages. You can analyze them and write similar ones for your own campaign.
All in all, this tool allows you to have an optimized and profitable campaign up and running within 2-3 hours (writing the landing page is probably the most time consuming part here). The AdWords Time Machine takes out all the guesswork. It provides you right from the start with a list of profitable keywords and with optimized ads and landing pages.
Now, the big question is: How does this work and how do you find profitable ads, keyword lists and landing pages?
Take a look at the screenshot below (click on the image to zoom). This is the result of the research I did for the keyword “learn guitar”:
You see the blue bars on the top right of the screen? Each bar indicates that the corresponding advertiser (represented by the URL on the left) was running ads on the keyword you provided initially for the indicated month (see header: April – September).
Now, for certain advertisers you will see only 1 or 2 blue bars. This might mean that the person tried to enter the market, lost some money (because of poor ads and landing pages…) and gave up.
For other advertisers you might see 4-6 blue bars. The more blue bars you see for a certain advertiser, the higher is the probability that he is running a profitable and highly optimized campaign.
I suggest you focus on those advertisers that show 4-6 blue bars. Copy their keyword lists and check out their ads (simply click the blue bar) and landing pages.
When you click the magnifying glass on the left, you get a list of all the keywords the corresponding advertiser is currently bidding on. The keywords are displayed at the bottom part of the screenshot.
In short, the AdWords Time Machine prevents you from losing money upfront and it allows you to skip weeks of testing and tracking – although I highly recommend you still do your testing and tracking – even great results can still be improved. And as a result you get a campaign that’s most probably profitable right from the beginning and that’s up and running within only a few hours.
The AdWords Time Machine is only one of eight different tools that are part of Keyword Elite 2.0. Click here to check out a complete review of Keyword Elite’s strengths and weaknesses
If you are interested in Keyword Elite 2.0 and if you buy it from my affiliate link, I’ll also give you immediate free access to a huge package of various PPC- SEO- Traffic Generation-… tools and products. Find out more at: Keyword Elite 2.0 Bonus Pack
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