Archive for August, 2009
The Type Of Keywords That Will Make You Rich
Different groups of people use different keywords, they have different intentions and they need to be treated differently. Certain keywords will only cost you money, while others will allow you to make a lot of money – sometimes even relatively easy.
Review of Perry Marshal’s Definitive Guide To Google AdWords
Perry Marshal’s “Definitive Guide To AdWords” is in my opinion the best resource for those who are new to Google AdWords and for those with intermediate AdWords experience.
What I like most about this product is that it doesn’t only focus Google AdWords, but that it also provides the reader with the all-important fundamentals of online marketing and building a business for the long-term.
How To Write Ads That Get Clicked And Convert Into Sales
Basically, you want your ads to achieve 2 things: First, you want them to get clicked and second you want them to convert into sales.
Always think about increasing your click-through rate and your sales conversion at the same time. Make sure your ads, landing pages and sales pages are relevant and support each other in achieving your ultimate goal: Generating a maximum number of sales, while keeping your cost per click as low as possible.
