A Few Simple Steps To Improve Your Google Quality Score
To get more traffic (clicks) from Google for less money, you have to make sure that your website and AdWords campaign follows certain rules. Now, your quality score (and as a consequence the profit potential of your campaign) depends on how well you follow these rules.
Unfortunately, only Google knows the exact rules that are used to calculate the QS. However, the simple steps listed below should allow you to get a sufficiently high QS:
* Put a privacy policy on your website
* Add some valuable content to your site - 5 to 10 short articles containing 300 - 500 words should be enough.
* Create some back-links to your site: For example, submit your articles (or at least a few of them) to various article directories.
* Add a “Contact” page to your site.
* Add an “About Us” page to your site.
* Add a “Resources” page to your site with links to valuable and relevant sites. Consider sites with a high Google Page Rank as well as .edu and .org sites.
* Add a sitemap to your site.
* Make sure your site is clean, has a professional look and feel and doesn’t contain any “under construction”- or similar pages.
* Make sure your ads are relevant. A good practice is to use the keyword you are bidding on in the headline of your ad.
* Make sure your landing page is relevant. Don’t try to sell guitar lessons on your landing page when your ad is talking about an easy way to learn piano.
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